18N 66W
Parque Barbosa

Seeking to merge both design backgrounds and how they influence my design perspective, 18N 66W uses as subject matter an architectural project and master plan and takes these into the real world as any other urban development project.

Not only is every asset created and designed by myself, but the presentation of this mixed-use residential commercial lot by the north coast of Puerto Rico reflects the intricacies of branding architectural developments. Real-world mockup promotional material alongside a digital landing space for anyone curious and interested in living the Caribbean dream.

Advertisement poster series

Street Side Banner

Informational Brochures

Urban proposal shape abstraction

Shape comparisons






Concrete Plazas                                                                         Green Spaces






Following the design and development of an urban proposal for the site, it seemed only fitting that this being an integral part of the project's identity that it too serves as the basis for a brand identity. With this in mind, the green spaces and hard concrete plazas became the two abstractions implemented in the stationary, posters, and other advertisements. While the logo of 18N 66W Parque Barbosa fits perfectly for corporate and more minimal applications, with this second language to compliment it the iterations are much vaster and adaptable to the representational needs.

Stationary and Coorporate Identity

Render

Render and Architectural Sections