Project SEVA

In the growing age of technology and globalization, we are exposed more than ever to a vast amount of information. That being said, I noticed when I moved to the United States that all the events, stories, tragedies and triumphs of life in Puerto Rico were missing.  In its place existed a vain and misinformed depiction centering around tourism and catering to a foreign audience. How could I expect people from around the world to know what I have been through and my realities if not even within the US the information is not reaching?

This is where Project SEVA comes in, this project seeks to present so many stories, realities and histories that have been shared via communal ties and oral traditions to a wider audience. Within its pages, both digital and physical, Puerto Rican iconography, indigenous imagery and manipulated photography decorate interviews with Puerto Rican professionals who discuss the realities of gentrification, tourism red lining and climate change. Project Seva aims to be that accessible starting point for anyone interested in learning more about the true lives and culture of Puerto Rican citizens outside of the one-sided and incomplete image painted by foreign media and tourism campaigns.

Elemts of indiginous and pop cultural references adorn the hand crafted images and treatments. These serve as a cultural and whimsical touch to the final publication.

Going with the idea of a more realistic and accurate image, it was important as well that this project had a larger reach than just local circles within print distribution range.

A digital experience that translates the physical prototype into a globally accesible platform.

A foldable and adjustable experience that plays off the versatility of news print.

Grid Structure



English and Spanish throught the entire publication

Pop references and icons

Geographical Context