Van Leeuwen X House of Love Collaboration

In the current market many crossovers and brand collaborations seem to dominate the mainstream. These types of projects bring together seperate audiences and promote traffic towards products or services that would have otherwise remained untapped. Utilizing the Van Leeuwen brand, known for fun and innovative collaborations, I bring forth the concept of Van Leeuwen X House of Love. This collaboration fuses the brand identities of both brands plus recognizable queens from the RuPauls Drag Race universe as the main identifiers of the collab. With queens that have food related presences in social media, Nymphia Wind, Lemon, Honey Davenport, Silky Nutmeg Ganache, Milk and RuPaul herself become the faces of this limited time run.

Five flavors form part of this collection each taking inspiration from notable moments in the Drag Race universe and outside of it to help create fun and memorable flavors.

Nymphia Wind - Banana Split in the Wind
Lemon - Sweet & Sour Lemon Hour
Silky Nutmeg Ganache - Reverent Nutmeg Ganache
Milk - Legendairy Milk
Honey Davenport - Honeycomb Choco Swirl

These flavors and pint designs follow the stylistic design choices of other Van Leeuwen Limited Time Collaborations.

Subway Advertisement Campaign

Mother of the House of Love RuPaul graces the campaign herself as more of a cultural identifier and icon that bridges the gap for most outside the fandom. While the queens within the series may not have as much notoriety, RuPaul with her decades long presence in media creates a recognizable image for many to be drawn in deeper and explore the collaboration.


RuPaul Promotional Billboard

For many of the design choices, evaluating both brands was key. Studying collaborations like the Sabrina Carpenter Espresso drop in summer 2024 along with identifying pieces of the House of Love brand led to many of the decisions.

Understanding composition, slogans and graphic elements ensure the easy connection betwen the brands for consumers. This alongside Van Leeuwen’s more minimal approach in advertising and promotional images meant that the identifying factors from House of Love needed to be as clear as possible to solidify the collaboration.

Choices that were key in highlighting:

Slogans - Everybody Say Love!
Logos - House of Love
Compositon - Van Leeuwen Guidelines (Sabrina Carpenter Collab iteration)
Iconography - House of Love heart motif
Blurbs - Catchy descriptors that draw consumers in

Flavors in the Collaboration


Motion Reels for Social Media Promotions

The packaging of the pints follows the Van Leeuwen brand guidelines for type setting, layout and wording making the collaboration as close to lauch products as possible.