High Fantasy LABS

With the growing availability of tools and AI technology, people who had little means to produce images and media have now found ways to bring these ideas to life. Among these uses, on social media platforms like TikTok subcultures and fandoms have united thanks to these new creations, among them being an intersection between cannabis consumers and fantasy fans. Seeing a niche in this crossover, I took it upon myself to, with those same images that have become part of meme culture with users on social media, design a whole brand identity as if it were a concrete dispensary and cannabis provider leading to the creation of High Fantasy LABS.

High Fantasy LABS visual identity centers itself around the fantasy RPG world. Reminiscent of a tavern or apothecary, it bridges the gap between the fantastical and the technological.

Keeping in line with the design of the mylar bags, the edibles also feature high fantasy art contrasted with the monospace type and strain tags. Here the visual language and decision are implemented in boxes instead and demonstrating the versatility of the barand Identity.